Sunday 14 December 2008

[29days]Revisions

Today I have listened to 2 podcasts:
  • End of an era

In one of those 5 questions below the article, I found the second question quite interesting as it's really important as well.

Describe the four elements of the Boston Matrix and explain what this tool is used for.

Basically, we all know that what are the 4 elements, Star, Problem child, Dog and Cash cow. As the command word here is telling us to 'Describe' rather than 'Explain', then what we should do is to briefly state out the answer for the first part of marks.

The second part of marks, we can see the word 'Explain', therefore it require more details on how the Boston Matrix works. According to the hint, it says the Boston Matrix is used in product portfolio analysis as a means of aiding decision making.

Also, we should refer to decisions that include:

  1. Investment in a product
  2. The degree of support of a product
  3. Decisions relating to production levels
  4. The ability to be able to manage the cash-flow generated by different products

...in a portfolio in a more effective manner.

  • Coffee competition

And then went through some vocab :)

Now Im off for some ICT works ;)

1 comment:

chris sivewright said...

Good!

How's your Economics going?