Tuesday 7 October 2008

Gourmet Ice Cream/Frozen Yoghurt Stand/Gelato Stall/Shop

What is gourmet firstly? Gourmet is a cultural ideal associated with the culinary arts of fine food and drinks. It's really fascinating if you've seen it for the first time. The purpose of this idea is to achieve the goal of impulse-buying behaviour at which the attractive appeal can be considered as one of the market oomph development. Besides, its position in the market may be higher than the others, such as ice cream in Mcdonald's.

A gourmet ice cream/frozen youghut stand...etc. It always looks nicer and more delicious for consumers who want to buy them. For the suppliers, they may have a fortune on their cost of production, which they need things to decorate the product. They also may need more money to employ more people to get all the products done in a fastest speed, thus to make an efficiency on their service. Moreover, more people then there must have more new ideas/suggestions about how to improve the product.

The business can become very popular during a period of time like special days, such as Valentines' day, your friend's birthdays, Mother's day...etc. Or it may be a seasonal business which people might think in such a cold/hot season, they would buy it specially.

Imagine a food product without good packaging, it would be nothing! Consumers wont be interested except the certain product is famous or well known. As we know gourmet is a special ideal to make food/drinks' appeal more attractive, therefore I think this feature doubles the value of the product.

2 comments:

Bibinur Aldibayeva said...

I didn't hear it before. It is interesting

chris sivewright said...

This is a good blog - well done!