The business idea is pretty novelty that they offer free photocopies especially for students, while they would get an advertisement on the other side of the paper. This shows an importance that how a business get into a market by advertising.
Tadacopy is an innovative Japanese company that offer university students free photocopies, simply by setting the machine at some campuses to attract student's attention. The so called 'free love' indicates nice stuff that comes for free and gratis. Therefore, the business could make profits thoughout an amount of students who often need a lot of photocopies. It's a good idea that they targeted on the audience who has involved such necessaties.
On the other hand, it sells its own branding as well as the reputation. As everyone get to know the product and the brand, they also know the features and the usage. The more famous it becomes, the more popularity it will be; thus the business will gradually come to a success.
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