Here we have vending machine again! Basically, the purpose of having vending machines is really simple that the business reduces their cost by replacing staff and premises into a technological vending machine!
Remember what's guerrilla marketing? Nike football vending machine has built up an effect for promotion of an excellent guerrilla campaign. It's an advantage to promote the products throughtout a machine, which gives consumer an ideal of novelty.
Meanwhile, not only the machine will impressed consumers but also the image of branding, which Nike is a famous brand that can attract people to buy their products from a vending machine! Also, the idea saves time for consumers; as an instant that they dont have to listen to any staff in the store, they can just buy it straight away without any interruption. It's really convenient.
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7 years ago
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