Remember what's guerrilla marketing? Nike football vending machine has built up an effect for promotion of an excellent guerrilla campaign. It's an advantage to promote the products throughtout a machine, which gives consumer an ideal of novelty.
Meanwhile, not only the machine will impressed consumers but also the image of branding, which Nike is a famous brand that can attract people to buy their products from a vending machine! Also, the idea saves time for consumers; as an instant that they dont have to listen to any staff in the store, they can just buy it straight away without any interruption. It's really convenient.
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