Fully Retractable Umbrella

An umbrella called'Lotus 23' has won Gold winner at the 2005 Australian Design Award-Dyson Student award with top honours. What makes this invention special is that the inventor has transfered a good idea into a good actual product!

It's important that customers would like to know what are the special features of the umbrella. Of course it's obvious that the product is creative enough therefore it inevitably attracts everyone. The design is fully retractable and it's fold into a low handle. As the most attracting part that caught my attention is that when retracted goes completely inside a durable handle, it squeezes the water out onto the sidewalk which is a brilliant thought before people walking inside a building/place.

The umbrella has been reinventing which has an effect on how consumers may wanted to buy or there might be some changes in our lives. On the other hand, how can a business gain their profit from it? For what we have to consider is that how has the product played a role in benefiting the business, also a business is always trying to reduce its cost and other drawbacks in order to achieve their final goal - Increased the profit day by day, month by month.