'Affordable' Recreational Submarine

See how interesting to get deep into the ocean and have a look? The idea of recreational submarine is actually great as it has such novelty features like 3.5 mph for its top speed, can submerge to 50 metres and weigh around a ton...etc. And the thing you cant miss out is the price of this submarine, it's approximately $130,000 per submarine, which is 'affordable' as written on the title.

Of course, consumers always care about products' price, quality, structures or special features if they do offer, ASS (After Sales Service)...etc. There are few several notions for us to get a little bit of information of this recreational submarine called, 'U-Boat Worx' submersible.

• Germanischer Lloyd Classification - Got patented, which has granted by this classification for their design approvals on all systems.
• Lithium-Ion Battery Technology - They used lithium-ion battery instead of using lead-acid batteries.
• 6 Hours Endurance
• Surface Speed 4 Knots
• Unrivaled stability achievement
• Variable Ballast Tank - This is set to be integrated for easily in changes of different number of levels of passangers.

It's totally technological business which I think it may not have too many competitions going on in their market. However, it's still important for the business to have a deep primary (desk) and secondary (field) research which they've been classified as Market Research. As we have remarked it over and over, the reason is that we shouldnt make stupid mistakes because of not having any market research!

There are 2 models which they called it 'C-Quester2' and 'C-Quester3'. It's obvious that they have different functions and it's useful for different needs from the consumers.

'C-Quester2' - A Dedicated Superyacht Submersible; this is an unique advantage for yacht which it has:

• limited weight
• low storage height requirement
• limited operation’s crew requirement
• The possibility to venture uncharted undersea sites

This is more professional usage as a choice for consumers getting to choose from it. It accentuated in not having luxury superyacht in undersea site, this has differ from 'C-Quester3'.

'C-Quester3' - The Personal Tour submersible; it has a higher standard which usually get used by hotels or for tourism. It benefits in:

• A significant passenger payload
• Quick turnaround times
• easy and safe embarkation and disembarkation (It basically saying that they're also focusing on health and safety for the passangers.)
• Powerful air conditioner system
• A splendid view for its passenger of the underwater world (This is amazing, I'd really like to have a try with it.)

With all these information, I would also like to consider about some disadvantages for this product. In my point of view, for its highly technological structure, the business should have been invest pretty much on the cost of the production and maybe their target audience might not be for everybody? Such as kids, hair-dresser, chef...etc. But still, they would have get a certain amount of customers as in nowadays, there are quite a few people is interested in which it may can be called as an leisure or entertainment, isnt it?