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Basically, the business would have less competitors which they can therefore offer their own specific classes to get more people to join in. Meanwhile the location should be always have a spectacular view in a way of making people feel fresh and comfortable. But what are the weaknesses about this business? It's very simple. Imagine how they should get a nice environment for the classes/activities, what if it rains during the classes? Then they need to consider another place which is indoor and that would be smaller spaces and no longer having a spectacular area.
Nevertheless, I think that a business invests in this kind of outdoor activity is plausible by creating more leisure for people, especially who are stressing all the time during the week or someone who's interested in. Also they are providing people for getting extra knowledge by offering these outdoor activities.
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