a. possible reasons for the success of ASOS
As people likes to be fashionable, they may think it is a good idea to buy clothes from ASOS because it's designed for celebrities and also they design unique clothes to sell it at a cheap price to convince people to buy it. On the other hand, some customers who like to go to parties or just to make themselves look beautiful, they would buy the clothes whereas the website is totally persuasive due to its attractive layout.
b. who the main competitors are
The main competitors are probably those who sell fashion clothes online or in the shops, such as Zara, River Island...etc. E-bay would be the competitor that's available online.
c. strengths/weaknesses of their products
Obviously, its strengths are those reasons Ive mentioned previously for their success, which it has the feature of unique, also it's simple to order therefore it's more convenient for people to get it.
The weaknesses may reflected on its online feature because sometimes it may be delayed or causes delivery mistake..etc.
d. what steps can they take to ensure continued success?
- Discount or loyal card for customers who purchase every often
- More advertisement
- Special offer
- Special event
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