After watching this video, I thought it was amazing! It is unique, easily reproduced and stays in the standard form, which people would find it attractive and interesting.
It is based on 'magic motion' card technology and can easily impressed people. Basically, it sells its novelty way of function that people may haven't seen it before, therefore it built up a good impression of it. On the other hand, USP which stands for Unique Selling Point, it can represents this business idea due to its unique features. At the mean time, it doesn't have to worry about it's competitors because there will rarely be any competitions.
According to a resource, it says it's only $175 for 300 business cards, which is they have achieved their cheapest price for a 3D animated card! Also its advertising is quite successful, 'Challenge the ordinary'. There are other features that people might want to know about that is these animated cards are nearly as lightweight as paper, but durable due to the plastic construction.
Finally, a particular business whom uses these kind of animated cards will be differentiated from others as they can choose their own special logo and fonts, thus to have a specific card design, also to impress people.
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