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ECONOMY: The growth that simply vanished - and now Labour will drive national debt to more than £1trillion

Website evaluation - Wolff Finess

http://www.wolfffitness.co.uk/home.htm

The website is for people who want to get fit or get their body trained, it is all about home fitness and personal training. This is a type of advertising gives out opportunities for people to get to know about exercise from the experts, etc.

When scanning through the website, the information provided is actually quite sufficient and allocative; however if we look at it in-depth, there are some strengths and weanesses somewhere.

Firstly, as we can see in the 'about' section, there are 3 experts' personal information and a map for the location of their sports centre. A picture of Daniel Wolff, his clothing doesn't fit for the purpose; in addtion, it does not match with the image of fitness training.

Secondly, there's a picture that is located on the right hand side; the woman's hair style looks like as if she's going to a fashion party with her red lipsticks on, but trying to hold a weight. This shows that the picture is meaningless and not suitable. Meanwhile, there's another picture with a man wearing suit and tie and holding a weight; but maybe they wanted to indicated that of those hard-working workers need appropriate training to keep them fit, although it's just an assumption.

Thirdly, there's no information about the training fees on the website; this might makes people change their focus onto other training website, which would be one of those competitors for Wolff Finess.

Nevertheless, people can still get some basic knowledges and information for what they want to know about fitness training throughout this website, thus it somehow has reached to its purpose.

A CD player(with CDs) in a rental car

"Produce CDs that sit in the CD player of rental cars so that, when a new driver gets in, the CD can tell them about the car, the local area, driving laws, etc. It could also feature advertising for local businesses." Would you invest in this product idea?

This is a good idea for people who want to rent a car just for their short-stay holiday or even for emergency...etc; the CD in the car can direct them to the right place, providing information about the driving laws of the local area, the features of that car and so on. Although there are still some other concerns that people may think as a disadvantage.

It is convenient and reasonable to produce CDs that sit in the CD player of rental cars; but if we try to think of some safety problems, it might be where will the CD player be placed, what will the temperature of the CD player be, what will be the effect when drivers are concentrating on listening to the CD but not on driving? These are the possibilities that may form a list of disadvantages; thus for my opinion, the investors should be more aware of these concerns.

'I'm NOT Feeling Lucky' button on Google

"Add an 'I'm NOT Feeling Lucky' button to Google that would automatically take users to a random webpage that would NOT be the topmost return for their query. This option would complement the 'I'm Feeling Lucky' button, giving the search process a creative twist." - would this be popular? Would this increase Google's revenue?

When we type into the google site, obviously we are about to search something or going to have a research for certain project...etc; there are two buttons which are 'Google search' and 'I'm feeling lucky'. What's the difference between them? Well, if you want to have a faster speed for your research, then click on the 'I'm feeling lucky' button and therefore it brings out more relevant results that you are looking for.

Here's an idea to create a button which is opposed to the 'I'm feeling lucky' button. It says 'I'm NOT feeling lucky' button option would complement the original one, it gives a creative twist; I think this idea would be popular when it first comes out, but it wouldn't last for too long because sometimes people need information straight away, thus they wouldn't choose the button.

Although it could probably make the research more interesting than the conventional way, but due to the purpose of necessities, people may not click on the new button unless they are trying to find some interesting way to search things; therefore I don't think this idea would increase Google's revenue very much in this case.

Boom for online fashion firm ASOS

a. possible reasons for the success of ASOS

As people likes to be fashionable, they may think it is a good idea to buy clothes from ASOS because it's designed for celebrities and also they design unique clothes to sell it at a cheap price to convince people to buy it. On the other hand, some customers who like to go to parties or just to make themselves look beautiful, they would buy the clothes whereas the website is totally persuasive due to its attractive layout.

b. who the main competitors are

The main competitors are probably those who sell fashion clothes online or in the shops, such as Zara, River Island...etc. E-bay would be the competitor that's available online.

c. strengths/weaknesses of their products

Obviously, its strengths are those reasons Ive mentioned previously for their success, which it has the feature of unique, also it's simple to order therefore it's more convenient for people to get it.

The weaknesses may reflected on its online feature because sometimes it may be delayed or causes delivery mistake..etc.

d. what steps can they take to ensure continued success?

• Discount or loyal card for customers who purchase every often
• More advertisement
• Special offer
• Special event

Pick a Christmas present for teachers

http://www.christmasrants.com/dont_forget_your_teachers_christmas_present.html

Here are 4 websites that telling us about how important it is to get a Christmas present for our teachers. For sure, there are some differences among them; therefore we will be finding out the information they've provided, also to see if the websites' sources are useful or not.

The first website, as shown above, it gives a brief explanation of why we should buy the present and then suggested some examples of what to buy. I think it's quite good enough for us to know the purpose but maybe some students wont be persuaded by this. The colour and layout has touched the edge of a Christmas feeling, as it shows on the left hand side; the overall structure of the website is quite good but I would prefer the 4th website as Chris has given us.

http://theydeserveit.com/christmas-gifts/teacher-gifts.html

This website shown above has given us more information about gifting a Christmas present to teachers, the contents are more in-depth than the first one, and the picture absolute suits its purpose! Furthermore, the visual effect is pretty good as they have suitable background and the right colour. Meanwhile, they have an instruction on how to Personalised teacher's scrapbook, which to impress our favourite teacher by showing the appreciation of it.

The 2nd website as shown below is more formal as it is published by Telegraph.co.uk.

http://www.telegraph.co.uk/education/3353684/Picking-teacher%27s-present-is-a-gift.html

It gives a short story on the main topic and leads out the meaning and purpose of how significant it is to pick a Christmas present for teachers; therefore I think until now, all these 3 websites have different reaching to people and it might make them somehow specialised if they would have achieved the most important thing, the colour and pictures using to attract people then gradually persuade them by the content.

http://answers.yahoo.com/question/index?qid=20061212085632AABmOxG

This website shown above has only provide the information about what to buy for a Christmas present to teachers; thus there are only questions and answers that given by everyone who has the intention to show. It's not enough to persuade people or even the colour and pictures are not fit for the purpose.